How to sell out your first event
A practical checklist for first-time organizers - from pricing your tickets to a smooth night at the door.
Leviticks Team2 min read
Your first event is mostly about removing reasons for people not to come. Here's the checklist we'd follow.
1. Make the event page do the selling
Most people decide in the first few seconds of opening your link. Give them what they need straight away:
- A strong cover image. A clear, bright banner at 1600 × 900 works best. You can add it while you're creating the event.
- The essentials up top: what it is, when, and where. If there's no fixed finishing time, you can leave the end time out.
- Answers to the usual questions. Parking, whether children can come, food and drinks, and what to bring. Answer them once on the page instead of in a hundred DMs.
2. Price in tiers
A single price gives people one decision: yes or no. Tiers give them a reason to act now.
- Early bird - a limited number at a lower price, to reward people who commit early and to get the first sales on the board.
- Regular - your main price.
- VIP or tables - for groups and people who want the best experience.
Running a free event? Mark it as free and guests register for a ticket without paying. You still get a guest list and QR check-in.
3. Save a draft, then launch on purpose
You don't have to publish the moment you finish the form. Save the event as a draft, check how it looks, and publish when you're ready to start promoting. A launch that coincides with your first announcement gets far more attention than an event that quietly appeared a week earlier.
4. Make sharing effortless
Your guests are your best marketers. Share your event link everywhere you announce it - Instagram bio, WhatsApp status, group chats - and ask your first buyers to pass it on.
5. Plan the door before the day
Every ticket comes with a unique QR code. At the door, scan it from the organizer side of Leviticks and the guest is checked in - and a ticket can only be used once, so screenshots don't get two people in.
Decide who's scanning, give them access ahead of time, and do a test scan before doors open.
6. Let people who can't come pass their ticket on
Plans change. If you turn on ticket resale, someone who can't make it can list their ticket instead of leaving an empty spot, and you control the highest resale price and when resale closes.
Ready to start? Create your event - it takes a few minutes.